Your texts sell if you know how to catch COM: COM rule for selling texts

Perhaps you will say: "Again, these AIDA and 4U - all this tops we have already passed." Well done then, but not really ...

First of all, how does it sound - “Aida fo yu”, as if the nickname of fashionable instagram-beauty blogger.

Secondly, today about the other. COM is not a scheme, but rather a foundation. However, now you yourself will understand everything.

COM - fears, excuses, dreams.

Read on and your skill on the texts will jump a step higher, well, or go and drink tea. The choice is yours. I am sure you have already realized that tea is easily combined with reading. That's the same handsome.

Disclaimer: "18+. Use this information with caution!"


The first part of our filthy catfish is the fears of the audience. But the main thing here is not to scare the reader before stuttering, but to show a solution to the problem and explain that the fear is not so great in fact. That is, we press on fear, and then show how it can be avoided with the help of your product.

Time is running out ...

Increasingly, I see how the authors use an interesting method: let's call it “simple mathematics”, and in another way “fear of the passing time”. Surely you read that too.


"How old are you? 25, 30, 40? Calculate how much is left. How many weeks, days, hours ..."

I exaggerate, of course, but it all comes down to what they say: “bro, you don’t have that much time, start now, because after three years you look at yourself today and regret only that you didn’t start even earlier” .

Oh, how we are afraid of missed opportunities. Better to do than not to do, and then regret, right? It turns out such a kind of deadline. Use it in your selling text, if appropriate.

Next comes a passage of text that shows the fear of "not having time on the last car":

At the end of the text, the motivation “so many people already use” - mathematics works fine if you show the correct formula to a person.

The following passage of the VKontakte post doesn’t specifically sell anything, but it motivates action - repost:

In this case, the person is shown fear not in the form of numbers, but in the form of a “living-dead” state. You die when you stop changing ...

Here is another interesting snippet:

How to write in the language of the target audience, read the article: "How to ride for their own: learn to write on behalf of the target audience."

What else about fears? It is easy to find them, they are in any niche and are hidden behind almost every word. For example, a person will be interviewed. What fears could there be? Seeming incompetent, say something wrong, show uncertainty. How to use it?

Making headlines

"10 ways to beat uncertainty in an interview, even if you have no experience."

It’s scary to fill up the interview, but here there are as many as 10 ways, at least one will definitely help, especially even for beginners.

"You are fully prepared for the interview if you know these 5 rules."

Full readiness closes fear. Basic desire be ready at the beginning of the title casually spills over into the need to learn your 5 rules (you can't be ready without them). You sort of throws the importance at the end of the title5 rules "by hiding a real pill for fear "fully prepared for the job interview " at the beginning of the message.

A person clings to a target at the beginning and receives a key in the form of 5 rules at the end. This creates a steady desire to click on the title.

"TOP-5 errors at the interview, which the applicant should be aware of"

Mistakes are scary (actually normal, but people are still afraid). Mistakes that you don’t know about - even worse - when someone reminds about them. Talking about mistakes, you become a reminder and medicine in one bottle.


The human brain is designed so that he constantly justifies himself and it is not only about spontaneous purchases. A person uses everything: unforeseen circumstances, fate, upbringing, unreliable partners, and maybe it was a “life lesson” in general.

People do not like to blame themselves, almost everyone thinks that he did the right thing at one time or another. Sometimes this is true. Your task is to justify the reader in the selling text, after you pressed on the pain.

Recall an example about age:

"How old are you? 30? And you are not yet implemented, as you think. Do you think everything is lost? From the screens they only talk about the rapid pace of life, about the constant race - someone is famous and successful as early as 25. And you? Until You are still looking for a vocation. In their opinion, you need to tackle the first whisk and diligently sweep the gold dust from the pavement. You know, there are early and late varieties. Dare? You are only 30. Stan Lee created an absolute bestseller "Fantastic Four a "at the age of 39 years. You have at least 9 years of hard work. Yes, it will not be easy, but your life is only beginning if you don’t finish it yourself now, putting an end to yourself. For those who really believe in themselves, we want to suggest this ... "

You see, yes? It is necessary not only to justify, but also to inspire a person to act.

Read an excerpt in which the author justifies those who are allegedly "lacking in motivation." And after all in something he is right:

In the sequel we read about how important it is to tell a person that everything is alright with him:

And in this passage of the text the author justifies a lie. Yes, yes, you heard right:

"Justifier" becomes for the reader his boyfriend. I don’t even want to ask you questions: “To whom do you trust more - your boyfriend or some company? And from whom do they buy more often?”

In the sequel, the author completely removes the feeling of guilt from those who once lied. This is not always bad, right? Write in the comments if you agree.

I want to emphasize that this part of COM is not used to justify all sorts of horrible things. Fortunately, your Central Asian are not criminals, and we do not play the good-evil cop in order to gain recognition. Justify only in the case when a person needs it.

"You did everything right, you are not to blame, you just have your own approach, calm down and act, there is a solution" - we are about this message that we gently send the reader in our text.

We summarize this part:

So, talked about fears and excuses, dreams remained.


Remember how someone you know complained about work, family or life in general? Dreams are hidden behind complaints. Most dreaming is not about yachts in the Caribbean. It seems that everyone is thinking about his own, but in the end they need another job, a different relationship and a different life.

Having seen the “dream” in the text, we want to know what a person offers, so attention is focused on the product. Here is a simple example:

In this piece of landing, the author also stubbornly puts pressure on the dreams of his target audience:

At the end of the landing, the author will skillfully lead you to the fact that you still have to work, since you cannot deceive the trust of the audience. And it's not at all in high morality, just deception will not allow you to play for a long time and earn a reputation.

Statements like: "we automate the work of your business" are pouring out of selling texts at the speed of light. But are they effective?

Automating a company is not a dream. But to get rid of the routine, free up time for creativity and thereby get closer to your "other" life - this is a real dream. Show the dream.

Describe not the product / service in the text, but the life that a person will receive. How will it change due to your proposal? What will it be? Show it. Show people whose life you have already changed.

“While we are automating the routine, you will do what you like, for example, drink lemonade, lying in a hammock near your own cottage by the sea, idly watching the seagulls and scratching the yacht” - dreams come true. But seriously, every dream has sworn enemies - fears. See point one.

So, what is the COM algorithm in the selling text:

  1. We press on fear, and then we are in the role of savior.
  2. Justify the possible failures of the past, as well as close objections and motivate.
  3. Show dreams, because reading about "our capabilities" is boring and the effect of this is not enough.

Remember? Fine. And now we finish our short lecture on the texts - thank you all for participating, I hope you will find it useful.

By the way, for the repost you get +10 to charisma, +20 to sales and +100 to selling texts. Let your friends find out how to catch catfish too.

Waiting for your questions in the comments. Sincerely, Officers.

P. S. As soon as the article has gained 50 shares, I will sit down to continue.

Watch the video: Sales Training #118 - Texting is Not Just for 16 year girls - Texting in Sales - Sales Training (February 2020).


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